Hyundai no longer mistaken for illegal stepchild of HondaNew 2011 Line Winning Kudos from Everyone
Another in the Digital Family Advisor Series: What’s In a Brand Name?
By Richard M. Sherwin
“Hyundai” (pronounced Hun-day, like Sunday) means “modern” in Korean, to convey Hyundai’s continuing new technologies and designs. The company is part of a Korean “chaebol”, or conglomerate.About 25 years ago a much younger and nervy Bob Plunkett, anchorman extraordinaire and Richard Sherwin, columnist were doing a story about the worst car makers in the world. We barely got on a highway with a junker known as the Yugo. Read More