About Us

Richard Sherwin is a sought after consumer technology analyst and lecturer/speaker. His nationally recognized focus groups gauge actual perceptions and responses from customers before, during and after product launches and results from these focus groups have been responsible for the dynamic and successful marketing and application changes in some of the most popular technical products and services introduced in the last ten years. These initiatives also include the successful branding, re-branding, message development and product launch for major corporations, their subsidiaries and startups. His essays and features are now available through Briarcliff Media.

Susan Davis Sherwin is an award-winning advertising and corporate communications writer, editor, problem solver. She has worked on print, TV, radio, collateral, direct mail… you name it… for clients in the healthcare, business-to-business, financial services and technology fields. She was a member of the Eastern Ski Writers Association and frequently contributed to the travel and family sections of the NY Daily News. A sought-after creative director on the agency as well as the client side of the business, she has the knack of turning the most mundane message into a must read, and the most complicated message into easily understandable prose. Susan was instrumental in remaking Verizon’s consumer websites and also continues to be a top consumer products columnist.

Robert Plunkett: has spent 35 years in journalism as a TV news anchor, producer, newspaper editor, columnist and reporter.  He has been media training corporate executives for television appearances for more than 20 years. Clients include AT&T, Philips Electronics, Merrill Lynch, The Museum of Modern Art and the PGA. This has developed into focus groups and media presentation projects for clients looking for launch new products and services. He also teaches public speaking and does speech preparation for clients.

Bob Decker spent “47 wonderful years” in sports print journalism that included 15 years at the NY Daily News rising through the ranks to an assistant sports editor and then five years as sports editor of the NY Post. Before he started his newspaper career, Decker was a pitcher for parts of four seasons in the minor league systems of the Philadelphia Phillies and Washington Senators. In his school years, there was the usual youth baseball and basketball, high school football, basketball and baseball and college soccer, basketball and baseball. That’s a lot of sports.

Decker will be leaning on his background – on and off the fields and in and out of the office — as he brings his anecdotes, stories, memories, and opinions to these pages. And, while some of his opinions will stray “… outside the lines” now and then, Decker insists he will not be trying to change anybody’s mind on anything — 55 years of marriage will do that to you, he says. Bob Decker can be reached at deckbob@optonline.net