By Katharine Czechowski…

Designed for the nerdy, the burly and the everyday, the people from Gear Tie LLC turn the ordinary twist tie into an extraordinary utilitarian innovation. The Gear Tie is a no fuss reusable rubber twist tie that perfectly combines the necessity of the twist tie with the efficiency of a bungee cord and the ingenuity of a practical solution to getting and staying organized on every level.

Available in five varying sizes (3”, 6”, 18”, 24” and 32”) and in ten different iPod-ish colors, the Gear Tie’s no kink design is flexible when bent, rigid when needed, resistant to outdoor elements and made in America. The smaller sizes come in packs of 4 for tying up loose cords or cables and even serve as a stand for electronic devices like phones and tablets. The larger sizes come in packs of two for securing heavier items like hardware tools or sports equipment. The rubber material used also serves as a soft and durable buffer to limit surface scratches on more sensitive applications.

With prices ranging from $4.99 to $6.99 and current availability expanding to select Micro Centers, Menards and Storables, Gear Ties are becoming a fast favorite.